My history: art, curiosity and the path to my mission
Home My history: art, curiosity and the path to my mission To understand my mission – helping women feel beautiful, confident and aligned – you first need to understand my story. Every step of my life, every influence, every detour has led me exactly where I am today. Here is the path, sometimes unexpected, that guided me to what I do with so much heart. Art as the first language Art has always been a part of my life. As a child, I dreamed of being a choreographer. I loved imagining movements, expressing emotions with my body. Even though that dream faded too soon, the creative flame never left me. My father nurtured this world. Thanks to him, I discovered a multitude of musical styles—from bachata to kompa, from Dolly Parton to Selena. 💿✨ This exposure gave me a musical ear, a sense of rhythm, and this almost visceral love for dance and expression. And that was just the beginning. The second hand: an inherited passion Another passion inherited from my father: the treasure hunt. Garage sales, imperfect objects, forgotten pieces. Very young, I learned to see value where others don’t look. Even today, I love finding unique pieces, full of history, capable of telling something without saying a word. Fears that transform I have long been afraid of dogs – to the point of avoiding even the smallest ones. Today, I share my daily life with a Doberman with his face at rest, making you fear for your life, but who, in fact, has a tender heart. 🤍 As if, life always surprises us – and often for the better. Style, identity and evolution I went through a phase where I rejected so-called “feminine” clothing. I wore my brothers’ clothes, out of comfort, instinct. Then, slowly, I built my own style. Rummaging through bags of donated clothes, mixing and matching pieces, creating. For a long time, my world was very streetwear, very hip-hop (yes, I almost had the complete Missy Elliott x Adidas collection). Things changed when I entertained the idea of starting my own business. This simple question opened a new door in my life. My school: retail Foot Locker for six years. Aldo. A swimsuit shop. Les Ailes de la Mode. Carrefour Laval was my real school. I learned margins, products, sales strategies, but especially customer relations. These years have built my confidence and sharpened my business sense – skills that still serve me today. And then mary kay Mary Kay came into my life almost by chance, during a consultation. It was a pivotal encounter: Teresa, my consultant, was radiant, passionate, and compassionate. Initially, selling didn’t interest me at all. I simply wanted my products at a reduced price. Then I saw the business model. With my retail experience, I immediately understood its potential. A solid profit margin, without having to create the product. Sharing products I loved, without pressure, with pleasure, connecting with people—it all finally made sense. Today Today, I am beauty entrepreneur and proud advisor Mary Kay. I accompany women so that they feel beautiful, confident and radiant – from the inside as from the outside. My approach is simple: human, authentic and passionate. Like my journey, my roots, and everything that built me. If my story resonates with yours, know that you are exactly in the right place. Discover how I can accompany you Sign up to receive news
What beauty has taught me (beyond products)
Home What beauty has taught me (beyond products) There is one thing I rarely say at first glance, but that absolutely guides everything I do:I don’t believe in the magic product.Not the one that works on everyone. Not the one who promises too much.Not the one who erases an entire life in thirty seconds.And honestly… so much the better. Each face tells a story Every woman who sits in front of me arrives with much more than a skin.She arrives with her rhythm.His habits.His fatigue.His seasons.His face, I see it as a passport.He identifies her, he follows her, he bears the traces of what she has gone through.It deserves better than a generic solution. Beauty is not a recipe Sometimes we would like it to be simple.A universal formula.A quick response.But beauty doesn’t work like that.And the truth is, that’s what makes her interesting.Because when we stop looking for the productmiracle, we start listening.To be observed.To understand.And it is often there that something verymore precious happens: the reconnection to oneself. I believe in solid foundations I often compare the face to a canvas.To create something memorable, it takes ahealthy base, respected, well prepared.No need to do too much.No need to accumulate.A little goes far.Always.These are repeated gestures, conscious choices, theroutines that adapt to real life that make thedifference. What I’m really looking to create Beyond care, I seek to create a space.A moment when we can slow down.Breathe.Speak without feeling judged or in a hurry.A place where beauty is not a performance, buta relationship.With his skin.With his image.With oneself. If I had to summarize my vision Beauty is not there to transform you.She is here to accompany you.To support you as you become more and more like yourself.At your pace.Without magical promise.But with a lot of intention.And sometimes, it’s exactly what you need.If this text spoke to you, take it as an invitation to slow down… and listen to you a little more. Sign up to receive news
Behind the lens
Home Behind the lens Hi, I’m Sarah, art director, photographer and studio owner. But before all that, I was just a little girl passionate about photography, well before even imagining that it could become my job. As a child, my mother would bring home those little Kodak digital cameras, and I would photograph everything my Barbies mistook for mannequins, my friends at school during recess. I was that girl who roamed the halls with a digital camera, capturing everyone’s life in its rawest form. For me, these were moments I knew I could relive someday, simply by looking at those photos. I would go home, download everything, print the pictures, and bring back stacks of them the next day. My mother still laughs about it, recounting how she had to hide the printer because I went through ink and paper at an incredible rate—and it’s worth noting that it wasn’t cheap back then! Even at that age, I understood how much I loved preserving those moments. Despite all the joy it brought me as a child, photography was never really considered a career. I remember the end of high school and my doubts about what to study. When I mentioned photography to my mother, it didn’t seem like it would offer much stability. So, as a precaution, I started working in a photo studio at Walmart, where I gained experience with cameras and portrait photography. I loved the job, but it wasn’t sustainable. I barely earned enough to pay for my studies. Eventually, I started to think my mother might have been right, and I gave up on photography altogether… Until she gradually reappears in my life. During a particularly difficult period, I was working for a company, and the 9-to-5 routine was suffocating me, both mentally and physically. The salary was good, but I felt an inner emptiness. Around that time, I bought a camera, thinking I would simply blog about natural hair and makeup. Instead, I became fascinated by what was happening behind the lens. Then, in 2017, I went to a Jorja Smith concert and took photos from the front of the stage. I shared the photos on Instagram, not expecting much. But they traveled far beyond what I had imagined. Seeing my images reposted and shared was the moment I stopped thinking of photography as just a hobby and began to see it as something much deeper. At the same time, I felt the need to step back and reflect on my life. Despite my love for photography, I had always been passionate about psychology, which I therefore studied. Despite the fulfillment that photography brought me, I initially opted for the path of security. I studied psychology and eventually became a withdrawal management counselor. I truly loved this job; everything felt right. Supporting people through the most difficult moments of their lives taught me a great deal about empathy, resilience, and the complexity of human behavior. But deep down, I knew that I wasn’t completely fulfilled in it. In 2023, I took the plunge and followed my calling. Leaving that career was incredibly difficult. Imposter syndrome was ever-present! I questioned whether I was being irresponsible, excessive, or unrealistic. I experienced genuine self-doubt. That season tested me financially, emotionally, and spiritually. But it also brought me clarity. Since then, I’ve worked with over 300 clients, created my own studio, and built a fantastic team for which I am immensely grateful. None of this was achieved alone. I was surrounded by collaborators, creatives, and a community that genuinely believes in my project and wants to see it succeed. Even during quieter or more challenging times—because entrepreneurship is rarely predictable—I always feel supported. That’s when I knew I was on the right path. I’ve always been drawn to the world of beauty, not just for its aesthetics, but also for how beauty is interpreted, experienced, and internalized. My background in psychology has always been a constant. I pay close attention to how people perceive themselves, how identity is constructed, and how confidence emerges when someone finally feels accurately represented. When I photograph someone, I don’t just think about lighting or angles. I think about their state of mind, their story, how they see themselves in the world, and their aspirations. Because I’ve lived these things myself, I encourage them! Choosing this path meant giving up a certain level of comfort, but it has also given me something far more precious. I left behind security to build something authentic. Today, in the studio I created, surrounded by a team and a community that believe in me, I can say that all those sacrifices were worth it. Photography is not only my job, it is also the tool and the gift that allow me to understand people. This is the most authentic version of my life. Sign up to receive news